In a world of scarce resources, fragile supply chains, and mounting environmental pressure, one truth is undeniable: the linear industrial model - produce → sell → discard - has reached its limits.
Europe relies on 97% of mineral resources it doesn’t produce. In an unstable world, this dependence is a strategic risk: deindustrialization, loss of sovereignty, soaring costs. And yet, every year, millions of products that could still be used, repaired, or refurbished are discarded far too early.
The potential of circularity is about preserving what has already been created. It means first extending the product’s original purpose through reuse and repair, then, when necessary, giving it a second life through refurbishment or remanufacturing.
And even when these steps are no longer possible, we must avoid sending these millions of products to landfill by dismantling them, as they contain components and materials (and therefore value) that our factories desperately need.
Circularity - extending the life of products and their components - is the obvious path forward. Yet in practice, it remains marginal and hard to scale. Revalue is here to break that bottleneck.
❌ Circularity is still artisanal
Today, industrial players struggle to fully unlock the value of their end-of-life products, despite the vast potential. Because end-of-life products are not waste - they are reservoirs of material, components, hidden value, and a powerful lever for resource conservation, avoiding the need for new extraction. Millions of items that reach the end of their lifecycle every year could instead feed industrial processes and generate substantial economic return. The scale of these untapped “urban mines” is enormous, representing a strategic resource that has long been overlooked.
But how can this value be known? For millions of products, the first question is whether the item itself can be reused, repaired, or refurbished. Yet today, these diagnostics remain largely empirical: operators often decide “by eye,” without real-time visibility into the product’s true condition or economic potential. When the whole product cannot be recovered, the same challenge applies at the component level: which parts should be reused, recycled, or disposed of? In most cases, ERPs default the value to zero, hiding the actual potential and leaving the assessment manual, slow, and error-prone. An even greater blind spot lies in the residual value of products already in the market: without visibility on their true worth, companies miss opportunities to buy them back, recover them at the right time, and turn them into profit.
And once identified, how should these products be treated? Here again, processes remain manual and fragmented. Tracking product history and usage is complex, while workflows are scattered across spreadsheets or patched ERPs, which are ill-suited to the variability and granularity of returned product flows. Circularity requires to reverse linear models, but companies lack the systems and workflows to scale these operations efficiently.
Finally, how can this value be captured financially? Traditional accounting focuses on the the original sold product, ignoring the value of circular products as well as the residual worth of their individual components - a value that often exceeds the book value of the original product itself. Without accounting systems that properly reflect the economic potential of these circular products, this hidden value remains invisible, keeping circularity limited to artisanal pilots rather than a scalable business model.
The result: circularity remains marginal, despite being a major opportunity to diversify business models, unlock new revenue streams, and strengthen industrial resilience, sustainability, and long-term competitiveness.
💡 Enter Revalue : Making circularity profitable and scalable
Revalue is a game changer by industrializing the economic decision-making behind circularity. From the first assessment, Revalue evaluates resources, calculates value, and recommends optimal recovery paths - reuse, refurbishment, remanufacturing, dismantling for recovery of spare parts or recycling.
Qualified products integrate seamlessly into industrial systems and processes, as if they were part of the company’s natural workflow. Every component, every operation, is tracked, monitored, and recorded. Circularity ceases to be a manual effort and becomes a smooth, fully controlled, and super profitable process.
Additionally, Revalue redefines how product value is accounted for in manufacturers’ books. With Reverse BoM logic and automated TCO margin calculations, companies can finally see what was previously invisible: the true economic worth of each product as a whole and of every component within it. This approach uncovers millions of euros in hidden value across end-of-life products.
Moreover, by leveraging historical usage data, Revalue predicts the optimal moment to recover a product, maximizes its residual value, and suggests tailored offers to retrieve it. It also helps manufacturers navigate technological transitions, ensuring products and components remain valuable even as technology evolves, while strengthening customer relationships and loyalty through targeted recovery and reuse programs. Every decision becomes rational, every flow is optimized, and every product transforms into a strategic industrial resource. Circularity is no longer a constraint - it becomes a clear, tangible, and sustainable competitive advantage.
📈 Why circularity?
Europe’s lack of mineral resources, fragile supply chains, and rising cost pressures leave industrials with no choice: they must build resilient, alternative models to limit external dependencies.
Circularity delivers real economic impact and preserves resources on a global scale: reusing rather than rebuilding reduces costs by up to 60% compared to new production, using only 20% of the energy and preserving the human labor already integrated into the product. Producing new means paying 2–3x more and consuming 5x the energy for equivalent results. In today’s context, this is not a small accounting difference - it’s a strategic advantage and a new frontier of competitiveness.
Why now? Because the stars are aligned. Industrial players are under unprecedented pressure. What was once “nice to have” has become a matter of competitiveness and sovereignty. The urgency of rethinking industrial value chains has never been greater - and Revalue arrives at exactly the right moment to unlock it.
🌱 Our conviction
We invested in Revalue because we believe Europe must reinvent its industrial model to remain competitive and sovereign. Circularity can no longer be a marginal initiative - it must become an economic norm, capable of generating tangible value for industrial players. End-of-life products are a strategic resource, and unlocking their potential is imperative.
In this context, transforming European industrial models is not optional. It is both a way to build systemic resilience against increasingly frequent economic, geopolitical, or logistical crises, and to redefine European competitive advantage, breaking free from the rules imposed by countries with abundant natural resources.
Revalue embodies this ambition. Beyond its environmental impact - reducing waste, CO₂ emissions, and resource consumption - the platform transforms end-of-life products into a strategic lever of competitiveness. By revalorizing these products, Revalue not only avoids unnecessary production but also strengthens industrial capabilities.
Crucially, this approach creates and sustains skilled local jobs across the recovery, refurbishment, remanufacturing, and recycling chains, ensuring that industrial labor and expertise are preserved and valorized in Europe rather than outsourced. By anchoring these activities locally, Revalue contributes to regional economic resilience and territorial cohesion, supporting communities through employment, training, and the development of sustainable industrial ecosystems. Each recovered or remanufactured product becomes a source of value not only for the company but also for the local workforce and the broader territory, reinforcing a competitive, sovereign, and sustainable European industry.
And finally, we could not have committed on this topic without a captain capable of navigating through headwinds and storms. When we met Charles, it quickly became clear he was that person. A resilient entrepreneur with a first successful venture under his belt, he combines experience, grit, and long-term vision. Circularity is not a sprint but a marathon - it demands persistence, patience, and the ability to create lasting value. We are convinced Charles is the right founder to lead Revalue on this journey.